blogging and surfing
While blogs in general have had a strong presence on the internet since the early 2000s, surfers didn't take to the blogosphere with any real gusto until a few years later. As Surfer magazine's online editor Zach Weisberg put it in 2010, "one branch of the Internet has now swung low enough for even the shortest among us [surfers] to grasp: the blog." From there, however, the idea caught on fast. Blogs offered a user-friendly platform for pro surfers to share everything from video clips, to travel stories, to footage of their frat-boy hijinks, which in turn widened their exposure and increased their value to sponsors.
Meanwhile, blogging allowed for a grassroots, and often satirical, anti-corporate faction to have its say. One of the earliest, funniest, and most popular of the anti-corpo blogs was PostSurf, by Lewis Samuels, which had an impact lasting well beyond its short life in 2009. "There's a genius to putting your true thoughts and opinion out there, the way Lewis does," Kelly Slater told Surfer magazine. "Of course, he's probably going to get punched by someone soon." Popular blogs in 2012, none of them political in the way of PostSurf, included Dane Reynolds' MarineLayerProductions, Sterling Spencer's PinchMySalt.TV, and Paul Fisher's ribald FollowTheFish.
Workaday surfers also use blogs to chronicle their home breaks and offer surf-world commentary and analysis to anyone who stumbles across their urls. While the precise number of surf blogs is unknown, Korduroy, a San Diego-based surf lifestyle blog from videographer Cyrus Sutton, has links to over 125 fellow surf-related blogs on its website. Surfer magazine launched an annual Battle of the Blogs popularity contest in 2010, with readers voting for their favorite website. Korduroy won in 2010, and PinchMySalt took top honors in 2011. By 2012, in part because of the rise of Twitter, surfers' interest in blogging seemed to have leveled out.