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Rochlen, Dave


Entrepreneurial surfer from Santa Monica, California; one of the original post-World War II Malibu regulars; cofounder in 1963 of Surf Line Hawaii, a surfboard retail outlet, and founder of Jams beachwear in 1964.

Rochlen was born (1924) and raised in Santa Monica, and began surfing at age 15. After serving in the Marine Corps, he returned to Santa Monica in 1946 where he surfed, worked as a lifeguard, did some Hollywood stunt work, and began building surfboards that quickly became popular a...